Facebook launches SMB guide, resources for small and medium businesses

NEW DELHI: Facebook said on Wednesday it has rolled out an offline to online small and medium businesses guide and other new resources to help small and medium businesses.

The company said the offline to online ‘SMB Guide‘ for India is free and publicly available but the platform is also reaching out to 9 million small businesses across the country to ‘ensure’ it reaches the businesses who need it the most.

The social media giant said the accelerated digital adoption as a result of the pandemic has made it critical for small businesses to pivot from offline to online in order to survive and grow.

Facebook said the guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online.

The guide covers Facebook, Instagram, and WhatsApp, and themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies. The guide is available in Hindi and English, the company said.

Archana Vohra, director Small and Medium Businesses at Facebook India said Facebook is committed to the economic recovery of small businesses. “We understand the impact the pandemic has had on their operations, and how critical it is for them to move online and leverage digital for reaching new customers and growing in these times. Our new resources are geared to helping the smallest of businesses across geographies to move from offline to online with minimum effort. While the offline to online SMB Guide is publicly available, we are proactively reaching out to 9 million small businesses across India to ensure timely support,” she added.

Facebook said it is also rolling out the next leg of ‘Boost with Facebook’, its skilling and learning programme for young businesses. The program went virtual earlier this year, and is now going vernacular, and will be delivered primarily in Hindi through Facebook Live sessions.

The company said one of the key themes discussed during Boost with Facebook will be how small businesses can build for Diwali and the festive season beyond it. Facebook has also launched ‘Season of Support‘ a resource to boost business and build sales for small businesses. The company said the resource enables small businesses to seek support from Facebook’s ‘expert’ team and also utilize personalized resources to help them reach their desired goals.

Facebook launches SMB guide, resources for small and medium businesses Facebook launches SMB guide, resources for small and medium businesses Reviewed by TechCO on 11/05/2020 Rating: 5

No comments:

ads 728x90 B
Powered by Blogger.