03 Nov 2020, 09:17 AM IST
Flipkart and Amazon are seeing participation of lakhs of Small & Medium Enterprises (SMEs) this sale season. This was done to help them rebuild and accelerate their business in these tough times. Customers had the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals given by lakhs of small businesses.
According to a survey by Nielsen, more than 85% of SME sellers on Amazon had expected to reach out to new customers and see an increase in sales. The sellers were also optimistic about recovery of business. The company had come up with many interesting deals and offers to save with rewards which could be redeemed during the sale.
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Around 20,000 offline retailers, kiranas and local shops from Local Shops on Amazon programme participated in the Great Indian Festival sale this year. The company had also launched Amazon Easy, to help local entrepreneurs set up stores, I Have Space, for kirana stores with additional storage space for Amazon packages and Amazon Pay Smart Stores especially for the micro and small business sellers.
Reuters
Flipkart’s sale also focused on delivering a wide range of products to consumers, while providing growth opportunities to MSMEs and sellers across the country. The Walmart-owned company partnered with fintech major Paytm to provide customers benefits during its festive season sale. In the last few months several MSMEs transitioned towards digitization and e-commerce. Due to the current sentiment towards digital transformation and e-commerce, more than 70% of the new sellers on Flipkart are from smaller cities.
Reuters
The Covid-19 pandemic accelerated the willingness of small businesses to use technology to scale up operations, opening up a market that had in the past viewed technology companies as competitors. According to a report by Redseer Consulting, three out of four of India’s mom-and-pop stores have no exposure to technology platforms for any service including payments or procurement.
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