Brands see the big picture in augmented reality-filter craze

MUMBAI: Wear animated glasses, open your mouth and shoot out sparkles, teleport to the Notre-Dame Cathedral in Paris – all while sitting in front of a mobile screen.Augmented reality (AR) filters available across social media apps like Facebook, Instagram and Snapchat allow users to play with such computer-generated effects that they can superimpose on their pictures and share.These AR filters, so far popular with users who enjoy deforming their