Despite TikTok ban, India’s short-video consumption is rising in leaps and bounds

New Delhi | Mumbai: Indian social media users are spending more time on short videos, with little sign their appetite has been blunted by the ban on Byte-Dance-owned TikTok. Video views have shot up to the billions for apps such as MX Player’s TakaTak, Roposo and Trell. Facebook’s photo-sharing app Instagram also said engagement had risen for its short-video format Reels, which was test launched a week after the ban was imposed on June 29 on 59