To help small and medium enterprises (SMEs) recover from the pandemic and prepare for the future, Mastercard has launched the Digital Acceleration for Small Businesses microsite across most of its Asia Pacific websites with information and resources on how to digitalize and run businesses more efficiently.
As COVID-19 drives a shift to e-commerce and contactless payments, the center features guides on digital transformation, e-learning courses, information about Mastercard products and services for SMEs, cyber security insights and tools to reduce vulnerabilities and access to discounts on business software solutions, e-commerce platforms and digital marketing services.
“SMEs have taken a particularly hard hit from the pandemic, so it’s vital for them to get the knowledge, skills and resources they need to offer an omnichannel shopping and payment experience that drives business and builds customer loyalty in the physical and digital worlds. With consumer buying habits and expectations evolving so quickly, this initiative is just one of the ways that Mastercard is fostering financial inclusion and helping small businesses to go digital across their operations to reduce costs, increase efficiency and improve cashflow management – all while staying safe and protected from cyber risks and fraud,” said Sandeep Malhotra, Executive Vice President, Products & Innovation, Asia Pacific, Mastercard, in a statement.
The Digital Acceleration for Small Businesses center is available across Mastercard’s English-language websites for Singapore, Malaysia, the Philippines, Thailand, Hong Kong, India and Southeast Asia. It will be rolled out selectively on non-English sites in the future.
To enhance the resources for SMEs, Mastercard has joined forces with website builder Wix and Zoho, a cloud solutions provider. These partners are sponsoring online guides and articles on various topics – from creating an online store and choosing a domain name to migrating to an online expense management and accounting platform.
“As the world shifts beyond short-term survival, SMEs need to plan for long-term success in a new world of online shopping. At Wix, we’ve seen how the past year challenged businesses in so many ways but how it brought out their resilience, grit and adaptability. “We will draw on the collective learning of the Wix team who built our eCommerce platform and the merchants who run their businesses on it to help SMEs plan and strategize for 2021,” said Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix, in a statement.
In a statement, Vice President and GM, Asia Pacific, Zoho Corp, Gibu Mathew said, “Even as organizations are trying to reimagine their business models, dwelling in rich content helps unlock ideas. This initiative will enhance and deepen digital awareness and know-how, allowing business owners and top management to make informed decisions when selecting solutions that best support evolving business needs.”
The resources site in Asia Pacific is part of Mastercard’s global efforts to help SMEs ‘Get Paid, Get Capital and Get Digital’ through new product development, partnerships and distribution channels. These include initiatives in North America, the Caribbean, Australia and New Zealand.
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