Who's calling and Why: Truecaller plans big roll out for businesses in 2021

New Delhi: As an India-first innovation, calling information app Truecaller is piloting an offering which will allow businesses to let customers know the “reason” for the call alongside the details of the caller.While the product has been built, the company plans to launch it in a big way next year, Alan Mamedi, founder of Stockholm-headquartered Truecaller, told ET in an interview.The solution could come in handy for many consumer-facing