Indifi forays into the pharma segment in association with Marg ERP

The company will be extending its credit services to the Marg portfolio retailers and distributors and help them efficiently manage their working capital.

Indifi Technologies has forayed into the pharma segment by joining hands with Marg ERP. Through this association, Indifi will be extending its credit line solution to retailers – especially Pharma Distributors and local chemists – for managing their working capital needs and cash flows using the Margpay platform. The offering comes with easy repayment options and provides a wider access to retailers, including those hailing from tier 2 and 3 cities.

With its new offering, Indifi is not only targeting retailers but also aiming to cater to distributors by offering them loans in the range of Rs 5-25 lakhs for efficient working capital management. The collaboration will also digitize the collection and payment journey for distributors and retailers present on Marg’s platform. While distributors can notify retailers to clear their outstanding dues via a completely digital process, retailers can make payments via different modes, including UPI and credit, using the same platform. It will also enable both parties to track their receipts and payments.

In a statement, Indifi’s CEO & Founder, Alok Mittal said, “With Marg ERP we will extend our credit services to their customer base, accounting to over teo lakh merchants and distributors, of which 75% are from the pharma segment.”

“With over 40% market share in Pharma and penetration in FMCG distribution and supply chain, Marg is committed to helping Indian SMEs/MSMEs leverage the digital revolution through its extended platforms like MARGPAY. The platform offers payment solutions, credit, easy reconciliation and many more exciting features. Our more than 850 partner network will not only help customers get informed, but also extract the benefits of this credit system further,” said Krishnam Raju, CEO, Marg ERP, in a statement.

Indifi Technologies recently partnered with Indian Angel Network and launched Pragati, a collaborative resource center for SMEs. The company has added two new short-term credit products for helping e-commerce and retail merchants ensure seamless business continuity during the on-going pandemic.

Indifi forays into the pharma segment in association with Marg ERP Indifi forays into the pharma segment in association with Marg ERP Reviewed by TechCO on 12/02/2020 Rating: 5

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