25 Nov 2020, 10:00 AM IST
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Let the international sale fest begin
Amazon India had done very well despite all the gloom during their sale season earlier this month. In fact Amazon and Flipkart, raked in $3.5 billion (about Rs 26,000 crore) during the first four days of their flagship festive season sales events. Now, Amazon is gearing up for the Black Friday and Cyber Monday sale that will be from November 26 to November 30. More than 70,000 Indian exporters are participating in this international event to showcase their products. On Black Friday last year Indian exporters saw a year-on-year growth of 76% in the total units sold and on Cyber Monday, they witnessed 55% year-on-year growth in total units sold.
iStock
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What is Amazon Global Selling?
Amazon Global Selling was launched in 2015 with about 100 exporters and at present enables more than 70,000 Indian exporters to sell their products worldwide through its 15 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore. In 2019, more than 800 MSMEs on the program surpassed Rs 1 crore in e-commerce exports sales.
Reuters
Amazon customers globally will be able to discover a range of products including gifting options like Science, Technology, Engineering, and Math (STEM) toys, fashion jewelry, teas and beverages, beauty products, leather products by exporters from across India. Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the USA. The ecommerce giant has been working with Indian exporters to help them identify key holiday shopping trends to bring in relevant products, support them with logistics solutions to get their inventory ready and guide them to market their products through a range of deals and advertising options.
Reuters
People can choose from a range of DIY toys by Jackinthebox which aims to bridge the gap between the changing attention span of children through different kinds of craft kits. The company’s DIY craft box comes with activities plans and all the material needed to complete these projects. The idea behind these DIY kits is to take children away from TVs and mobile phones. Each kit comes with a set of easy instructions that can be followed by the children. All the kits are concept-based on real world scenarios and children can learn a lot of things through this. (Pic: JackInTheBox/Facebook)
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Order some chic jewelry
Jewellery brands like Aheli and Jewel Zone will be catering to international customers’ by offering traditional jhumkas, chandbalis, silk thread bangle sets and more. Jewel Zone has also come up with their range of cotton masks. They have an interesting ‘de-stash collection’ of pendants, charms and connectors. Essential oils manufacturer SVA Organics, will showcase their range of natural products like carrier oils, herbal extracts and fragrances. Rajrang, a Jaipur based tapestry brand, which has been associated with Amazon since 2015 has seen its brand grow and products listed in US, Canada, UK, Australia and The Netherlands. The company claims to have grown 10X in the last couple of years on Amazon Global Selling. (Pic: Jewel Zone/Facebook)
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