Amazon launches benefits programme to help sellers boost growth

Amazon has launched a performance-based benefits programme called Step, designed to help about 700,000 sellers accelerate their growth on the marketplace.

With the launch of Step, the etailer has also introduced a revised fee structure which was earlier deferred to after Diwali. Amazon had offered a waiver on commissions to bring back variety to its product listings and lessen the financial stress on small businesses affected by the nationwide Covid-19-induced lockdown between March and May.

Under Step, benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management, according to the company. The platform aims to simplify the seller experience by providing customised and actionable recommendations which help them improve customer experience metrics and, in

turn, their growth.

“Step provides objective and transparent criteria along with benefits designed to help sellers improve their performance on these metrics in a predictable manner… We have spent time obsessing over every detail of the Step programme and carefully crafting each element,” said Manish Tiwary, vice president, Amazon India.

Using customised and actionable recommendations, Step enables sellers to improve key seller controllable metrics such as cancellation rate, late dispatch rate and return rate.

Amazon India last week announced that customers from more than 99% of the country’s pin codes had shopped on its platform during its month-long festive season sale and that its sellers had witnessed their biggest Great Indian Festival so far.

The etailer did not, however, provide details of its own performance during the festive period. It only said around 600 sellers had clocked sales of more than Rs 1 crore and that about 6,500 sold products worth more than Rs 10 lakh during the period.

Amazon launches benefits programme to help sellers boost growth Amazon launches benefits programme to help sellers boost growth Reviewed by TechCO on 11/22/2020 Rating: 5

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