Indus App Bazaar crosses 100 million users in India

PUNE: Indus App Bazaar has crossed the 100 million users milestone, said Indus OS, the company behind the indigenous app store. This marks a tenfold increase in its user base in the past 18 months.

The app store, which is designed to help users discover new and trending apps in the language of their choice, with more than 400,000 apps in English and 12 Indian languages, reported three and a half times app installs since January. The usage of apps in Indian languages on the platform has increased 2.2 times during the pandemic, with Hindi, Marathi, Gujarati Tamil, and Bengali being the most popular, according to the company.

“The regional language proposition is strongly rooted in our product’s DNA – we want every user to discover and download apps in their preferred language. It is becoming increasingly evident that the next wave of growth in mobile-based services, apps and content will come from non-urban markets and non-English users,” said Rakesh Deshmukh, CEO of Indus OS.

“Our success so far indicates that our strategy of developing solutions for these audiences is well-directed and will prove to be a game changer for the industry in the years ahead. We are proud to be both ‘Made in India’ and ‘Vocal for Local’ as we try to address the needs of Indian consumers,” he said.

Features such as no mandatory sign-in through email ID and availability of apps in multiple languages, coupled with AI-based personalisation to ensure a smooth app discovery experience, have helped popularise the app store in India, said Deshmukh.

The highest number of users on the app store are from Maharashtra and Uttar Pradesh, followed by Gujarat, West Bengal, Karnataka and others. Among cities, Hyderabad has the highest number of users on Indus App Bazaar, followed by Mumbai, Thane, Mumbai Sub, Kolkata, Pune, Chennai and Bengaluru.

Gaming apps were downloaded the most during the pandemic, followed by entertainment, social media, education, e-commerce and finance. Finance and e-commerce apps witnessed a significant increase in downloads since March, with people preferring to shop and transact from the safety of their homes. Games involving real or virtual money have been particularly popular, recording 50-200% increase month-on-month in their user base.

Indus OS is a home-grown technology brand building a platform for users to discover and consume digital content and services in the language of their choice. It has developed core system apps to suit the specific needs of Indian consumers by addressing problems such as lack of digital awareness, low smartphone adoption, linguistic challenges and unavailability of local content.

Indus App Bazaar crosses 100 million users in India Indus App Bazaar crosses 100 million users in India Reviewed by TechCO on 9/13/2020 Rating: 5

No comments:

ads 728x90 B
Powered by Blogger.