Microsoft's foray in Indian social media is long due, say experts

Microsoft has escaped the antitrust and content moderation scrutiny that has engulfed Facebook, Google, Netflix, and Amazon in the United States. The acquisition of Tiktok may, however, change that.

Synopsis

Under CEO Satya Nadella’s leadership, Microsoft has refocused business to the Cloud and led an aggressive acquisition strategy using cash to buy both big as well as small firms.

Microsoft’s overture to buy out Chinese short-videos platform TikTok and its initial interest in Indian social media app ShareChat are indications that the software company’s foray into the advertisement revenue-aided consumer internet space has been long due, experts said.Under CEO Satya Nadella’s leadership, Microsoft has refocused business to the Cloud and led an aggressive acquisition strategy using cash to buy both big as well as small

BY

ET Bureau

4 mins read

Aug 7, 2020, 10:16 PM IST

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