Short-video apps vying to replace TikTok find a tough road ahead

Bengaluru: The ban on Chinese short-video apps like TikTok and Likee has led to an increase in downloads of Indian ‘Me-Too’ apps such as Trell, Bolo Indya, Mitron, Chingari, and Roposo, but the battle to replace them with India-made ones is far from over, investors said.Gaining downloads is just the first step, they said.Retaining users, getting them to create a digital footprint and making them addicted to the app is crucial in this ‘winner