MUMBAI: Flipkart Wholesale, the digital B2B marketplace of Flipkart Group, announced the strengthening of its commitment towards growth and prosperity of kiranas and MSMEs by boosting supply chain infrastructure and enhancing employment opportunities.
Flipkart Wholesale, which went live with the fashion category in September last year, will now offer grocery on its app with an aim to provide kiranas and small retailers access to a selection of products at their fingertips.
Flipkart Wholesale will operate a one lakh square feet fulfilment centre in Bilaspur, Gurugram to better serve kiranas with delivery directly to their shops. Flipkart Wholesale supports over 6,500 employment opportunities pan-India, since its launch in September. It will continue to boost job creation this year as well. Initially, the grocery category will be available to retailers in Gurugram who can order products from the Flipkart Wholesale app. The expansion to other parts of the National Capital Region and subsequently other cities will take place over the next few months.
Retailers will be able to order staples, personal care, beverages, cleaning & laundry, snacks & biscuits and packaged food products across over 350 brands which include products from HUL, P&>, Coca-Cola, Pepsi, ITC, Nestle, Dabur, among others.
In a statement, Devender Singh, Additional Chief Secretary, Agriculture, Public Health and Irrigation, Government of Haryana, said, “This Fulfilment Centre in Gurugram will create new jobs and opportunities for the people of Haryana and the launch of grocery on the Flipkart Wholesale app will help kiranas.”
“With this launch, we will boost MSME suppliers and give regional grocery brands a fillip through a pan-India supply chain integration. By leveraging the strong merchandising experience and brand relationships of our Best Price cash-and-carry business, we are confident that Flipkart Wholesale will prove to be a catalyst in the growth and prosperity of kiranas and MSMEs who are the backbone of India’s retail ecosystem,” said Adarsh Menon, Senior Vice President and Head – Flipkart Wholesale, in a statement.
Flipkart Wholesale’s Best Price cash-and-carry business has been serving kiranas, hotels, restaurants and cafeterias for the last 12 years. Flipkart Wholesale handholds and develops small sized businesses into compliant and efficient manufacturers, thereby strengthening the supply chain, boosting the local economy and providing suppliers with the opportunity to become part of the national supply chain.
Flipkart Wholesale customers will have access to an easy credit facility to manage cash flow, a range of Flipkart assured quality products, simple and convenient order returns and speedy product delivery directly to their shops with an easy order tracking facility. They will also be able to leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area.
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