Instamojo digitises two lakh small businesses post pandemic

BENGALURU: Instamojo has enabled the digitisation of more than 2 lakh small businesses across the country, across the last two quarters. Data from the platform showed that more than 70% of the merchants on-boarded did not have any form of online or digital presence before. With the pandemic bringing about a 360 degree digital shift, businesses are taking to online solutions in order to survive and cater to their customers. Instamojo offers merchants digital solutions like online payments, credit services, logistics, e-commerce and marketing.

In the early days of the pandemic, Instamojo on-boarded businesses across categories ranging from education, IT, food, retail, entertainment, travel, religion, and and gifts. The platform witnessed maximum sign-ups in education and jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. Sectors such as Not for Profit, financial services and products saw a contribution of 4% and 2.61% respectively.

Small businesses from Tier 1 cities contributed to maximum merchant signups with Delhi topping the list followed by Pune, Hyderabad, Bengaluru and Mumbai.

Tier 2 cities witnessed several merchants taking the digital path with Patna, Lucknow, Jaipur, Ahmedabad, Bhubaneshwar, Bhopal and Guwahati topping the charts.

In a statement, Akash Gehani, co-founder & COO, Instamojo said, “Along with several obstacles that the pandemic introduced, it was also instrumental in bringing about a digital wave paved the way towards digital progress for MSMEs across the country.”

Instamojo digitises two lakh small businesses post pandemic Instamojo digitises two lakh small businesses post pandemic Reviewed by TechCO on 12/10/2020 Rating: 5

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