BENGALURU: Amazon India recently announced that the company will host the fourth edition of its sale event – Small Business Day (SBD) 2020 starting from midnight on December 12, 2019 until 11:59 pm on the same day. The online event will offer customers the opportunity to discover and purchase products from startups, women entrepreneurs, artisans and weavers, and local shops and is aimed to support these small businesses sustain their business growth.
On Small Business Day, products across categories including work from home essentials; safety and hygiene supplies; wall décor & hangings such as Lippan art work from Bhuj and Dokhra craft from Chattisgarh; eco-friendly products like vegan leather accessories; kitchenware; sports essentials; Christmas special products will be available on the marketplace, among many more. Amazon is also launching a one day cashback offer of 10% on digital payments for customers. Additionally, Amazon has tied up with ICICI bank to offer a 10% instant discount on credit and debit card transactions.
Amazon Business customers can avail an exclusive business customer only cashback of 10% and additional savings on GST input tax credit, bulk discounts and business exclusive deals on a wide range products across printers, laptops, printers, appliances, other supplies and more. Amazon Business customers can also access four thematic stores for year-end Corporate Gifting, Safety and Hygiene essentials, ‘Work from Home’ supplies and ‘Back to Work’ checklist for a hassle-free product discovery and buying experience.
Manish Tiwary, VP Amazon India said in a statement, “The year 2020 has been full of unprecedented challenges for businesses across India, and especially small businesses. With the upcoming Small Business Day, we want to create an opportunity SMB sellers and B2B sellers generate greater customer demand, revenue, and end the year on a positive note”.
Peter George, Director, AWIPL said in a statement, “MSMEs can ramp up their operations with a curated set of products to address emerging needs such as ensuring workplace safety and hygiene or enabling work from home. The event helps our MSME buyers conveniently discover and save on such products.”
In addition to Small Business Day, Amazon.in also announced that it will celebrate All India Handicrafts Week 2020 starting 8th December 2020 to 14th December 2020. The event is aimed to increase awareness about indigenously produced handicrafts from different parts of the country. As part of the celebration, Amazon India will create a storefront to showcase more than 80,000 traditional handicrafts & handlooms products while highlighting stories of artisans and their works.
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