08 Sep 2020, 04:54 PM IST
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The Connected Indian Consumer
Smartphone users in India are now willing to own other categories of smart devices and gadgets to derive advantages on a wider spectrum serving, a new report said on Monday. The report titled “The Connected Indian Consumer” revealed that Indians are leveraging the benefits and connectivity, smartness and intelligence of these devices to elevate the overall experience of living.
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The most wished smart device
Based on a survey of 2,500 users done on voice platforms including Amazon Alexa and Google Assistant, the research, however, showed that smartphones continue to be the hub of being “smart” and the first such device to be owned by any user who is on the journey of getting smart.
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Journey beyond smartphones
Users are driving towards connected devices and the typical journey involves users getting exposed to it through a smartphone and then buying specific smart devices to enhance the experience as well as derive value-addition, said the study by market research firm techARC. For instance, users are primarily getting exposed to over-the-top (OTT) entertainment content over smartphones, which is then pushing the sales of smart TV to get enhanced experience.
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From tablet PCs to smart STBs
The journey beyond smartphones began long back with tablet PCs, smart watches, IP surveillance cameras and others. Then it got a big momentum with smart TVs, streaming devices, smart speakers among others, according to Faisal Kawoosa, Founder and Chief Analyst, techARC. “In the recent past (less than 3 months), TWS (True Wireless Stereo) and smart STB (Set Top Box) are two categories that have seen huge uptake within Smart Device categories,” Kawoosa said.
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What do the Indians want?
As per the survey, 52 per cent were looking for smart TVs. Smartwatch and speakers and smart appliances were also at the top of the wishlist. Surprisingly 28 percent respondents are looking for smart lights. Besides, as per the survey, streaming sticks, smart earbuds, gaming devices, tablets and smart STBs were in the list (in that order) of Indians.
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