BENGALURU: ShareChat signed a global licensing deal with Saregama on Thursday, allowing its users to create new content and add to their social experience on the ShareChat and Moj platforms.
The music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri amongst many others. ShareChat said Saregama holds a catalogue spanning across genres like film and non- film songs, devotional music, ghazals & indipop in more than 18 languages.
“It’s great to partner with ShareChat for both their apps. Saregama has a very large library of Hindi and regional music which is just apt for a platform like this where users are so innovatively creating content using music,” Vikram Mehra, Managing Director of Saregama India.
ShareChat and Moj has 180 million active users, it said. “Music is an integral part of Moj and as we build India’s youngest short video platform, we are incredibly excited to partner with Saregama to allow our community of users to create fresh new content alongside their favourite retro music from Saregama,” said Berges Y Malu, Director, Sharechat.
Last month, ShareChat signed a music licensing deal with T-Series.
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