NEW DELHI: The country’s largest carmaker Maruti Suzuki India Thursday said it has entered into a partnership with Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL) – the startup hub and incubation centre at the Indian Institute of Management, Bangalore (IIMB) – to help startups working in technology-based innovations that can be applied in the mobility sector.
The collaboration marks first-of-its kind initiative by an automobile manufacturing company to help early-stage startups become large scale businesses. This will be a 3-month (pre-incubation) and 6-month (incubation) engagement.
Maruti Suzuki launched MAIL (Mobility and Automobile Innovation Lab) in January 2019, which supports startups by co-creating innovative business solutions in the mobility space. These solutions help to efficiently bring in technological advancements relevant to automobile business. To expand the collaboration with startups, Maruti Suzuki now plans to engage with IIMB to incubate startups in the area of mobility.
Speaking on the partnership, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India, said, “The tie-up is aimed to nurture the next generation companies that will define future mobility solution and can make a significant contribution to create jobs.”
Under this program, early stage startups will get incubation support and a chance for potential partnership with Maruti Suzuki to fast-track the growth of their venture. Startups will get Maruti Suzuki’s support for need assessment, access to domain expert, investor connect, mentoring, guidance to regulations and demo day to catalyse its growth.
The program will select professionals who have technology in digital, data and AI/ML in the fields of autonomous mobility, shared mobility, mobility solution for rural, connected cars, vehicle diagnostic, vehicle safety and advanced driver assist system, supply chain management, block chain, data security, warehousing, finance, advertisement and loyalty program.
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