MUMBAI: FanCode, the multi-sport aggregator platform owned by Dream Sports, which also owns fantasy sports platform Dream11, has launched FanCode Shop, an online sports fan merchandising store.
The shop will offer “authentic and affordable” fan gear of leading sports brands, the company said.
FanCode has also partnered with six Indian Premier League (IPL) franchisees – Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai Super Kings, Rajasthan Royals and Kings XI Punjab – to kick-start operations with merchandise of these teams.
“We are thrilled to launch FanCode Shop with some of the biggest Indian sports brands. Through FanCode Shop, our aim is to provide a single platform for all sports fans with easy access to authentic and affordable merchandise. Keeping quick turnaround time in focus, we want to give fans many options to choose from and even customise designs and products as per their liking,” said Yannick Colaco, co-founder of FanCode.
The FanCode Shop will offer a wide array of merchandise, including official match jerseys, t-shirts, jackets, joggers, caps, masks, phone covers, coasters, keychains, wristbands and more.
“Through FanCode Shop, IPL fans across India will have the opportunity to ‘wear their passion’ while cheering for their favourite team from the comfort of their home. IPL teams like Delhi Capitals and Sunrisers Hyderabad have built strong brands with passionate and loyal fan bases. We’re excited to be able to provide their fans with another opportunity to engage with and proudly display their support to their favourite IPL teams,” added Prasana Krishnan, co-founder of FanCode.
The company said FanCode Shop will use technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have the latest, most topical designs of their favourite sports brands and teams.
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