Urban India shows massive jump in video on demand consumption

Urban India is lapping up on-demand video content like never before, driven by high-speed internet access, affordable smartphones, and a wide range of options amongst the over-the-top (OTT) services, said a report by leading research and insights firm Kantar.In fact, out of 307 million internet users in urban India, 294 million are consuming online video in some form.The overall online video users have grown by 25%, surpassing an 11% growth in