New Delhi: Mobile retailers have again accused Chinese smartphone makers Realme, Xiaomi and Korea’s Samsung of diverting a majority of their handset stocks to the online channel, to avoid giving margins to offline retailers and maintain profitability.
Retailers said their business was severely hurt due to the unavailability of stocks and narrowing margins.
“There is no stock available for the Realme Narzo. They did give some stock but diverted everything online. Additionally, the C-series is unavailable as well at a time when the demand is largely coming for sub-₹15,000 phones. It’s like an 80:20 ratio between online and offline,” said Arvinder Khurana, the national president of the All India Mobile Retailer Association.
Xiaomi is also not supporting its offline partners, Khurana said. “They are rather selling it through their own online channel to save 4-5% margin.’’
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