Matrix, Sequoia lead $10 million round in B2B startup Bijnis

BENGALURU: Bijnis, formerly known as ShoeKonnect, has raised $10 million led by Matrix Partners India and Sequoia Capital India, along with existing investors Info Edge and Waterbridge Ventures. Bijnis is a technology platform that connects manufacturers and retailers in the fashion category and offers other capabilities including third-party payments and logistics solutions.

It competes with deep-pocketed players like Udaan. “We started with footwear category to test that out… it scaled well and profitably, and that’s when we decided to expand our scope and launch other categories like fashion, lifestyle, and accessories,” Siddharth Vij, cofounder of Bijnis, told ET.